

Inventors, entrepreneurs, and, above all, horse enthusiasts.
Small business... Big ideas!
Our Story
We’re Lori and Brian—horse lovers, inventors at heart, and
proud residents of Albertville, Minnesota. We also happen to be the inventors
of a brand-new hoof-cleaning tool we call the HoofWand™.
This journey started, like many great inventions, in a
moment of pure frustration. February 2024 was one for the books here in
Minnesota. Instead of snowdrifts and frozen nostrils, we got warm, wet,
spring-like days that turned the paddocks into hoof-trapping mud pits. And
while our two beautiful horses—Yanko (a magnificent Gypsy Vanner) and OB (a
dignified Fell pony) along with their 14 pasture mates —enjoyed the weather,
their hooves did not.
We were dealing with one abscess after another. The wet-dry
cycles created cracks in the hoof wall, the mud packed in and stayed there, and
bacteria did what bacteria do best—fester. We needed a tool that could handle
soggy, waterlogged hooves in February. And let us tell you: there aren’t
many tools that check that box, especially when your hands are freezing and
your horses are looking at you like "you're not using that thing again,
are you?"
That’s when we said, “What if we made something better?”
And that’s how the HoofWand™ was born.
No, it’s not a spatula. We know it looks like one.
Trust us, we’ve heard it. But every single edge, curve, and texture of the
HoofWand was designed with function in mind—not pancakes.
Our mission is Hands on Hooves. We want to empower
horse owners to be more engaged, confident, and hands-on with their horses’
hoof health. We’re not alone in this, either. Farrier organizations across the
country have rallied behind the HoofWand, supporting both the tool and the
Hands on Hooves mission. They know better than anyone that good hoof care
starts with engaged, educated owners.
We spent days and weeks tossing around ideas and eventually
decided to create Ranchers Preferred LLC, so that we could share our other
products and ideas with the equine community.
We’re not a big company. We’re just two people who love our horses, love
solving problems, and got really tired of scraping mud with tools that weren’t
designed for what we needed. The HoofWand is the result of barn trial and
error, 3D model prototypes, and lots of muddy boots. But it works and there’s
nothing else like it out there.
Thanks for supporting our muddy little dream.
— Lori & Brian

Our Mission
At Ranchers Preferred, our mission is to empower horse owners through #HandsOnHooves—a movement dedicated to daily hoof care and hands-on horsemanship. We believe that a healthy hoof is the foundation of a healthy horse, and we are committed to educating, equipping, and inspiring owners to take an active role in the well-being of their animals every day.